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ITrueReview"s Proprietary Verification Method Promises Truthful Community-Based Online Reviews

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ccording to a recent Nielson consumer survey, 70% of customers worldwide trust online reviews*. Unfortunately, business owners believe and have been complaining that many online review sites are flawed, resulting in an unfair representation of their business. In order to fairly balance the paying field businesses have resorted to unethically buying fake reviews. On Monday, September 23, 2013, the New York Attorney General's Office announced the most comprehensive crackdown to date on deceptive reviews on the internet resulting in 19 companies to cease and desist misleading practices and pay a total of $350,000 in penalties.

iTrueReview LLC is proving itself to be the next generation of community based online reviews with a proprietary method of verification, leading to truthful, balanced and unfiltered reviews based on real-time customer experiences from within a business. Business owners are not permitted to remove or alter reviews, enabling iTrueReview to share the experiences of verified customers.
"iTrueReview LLC prevents fake and filtered reviews, while sharing real guest experiences to reveal the TRUTH," states Michael Shivilli, Founder and CEO of iTrueReview, LLC. Mr. Shivilli goes on to say, "We are eager to empower customers and business owners to have peace-of-mind knowing that there are no shortcuts to a 'better reputation'.. It is achievable, on their own, by making their customers work for them."

To learn more, visit http://www.iTrueReview.com for more information.

About iTrueReview, LLC:

iTrueReview is founded, owned and operated by Michael Shivili, restauranteur for past several years. The company mission was to create a bridge between service businesses and their customers in order to maximize customer experience.

iTrueReview is an online review company with a unique patent-pending technology that enables customers to share their experiences in real-time while still in the business. Business owners are not permitted to remove or alter and reviews and iTrueReview posts those reviews after undergoing a proprietary verification system. iTrueReview offers a set of business management tools to streamline the everyday practices with more robust information that enhance existing customer service while providing instant real-time customer feedback. iTrueReview is a valid and viable solution to the pitfalls that service companies face on a daily basis. The company's technologies have been used by thousands of customers throughout the country. It plans to launch their mobile app this coming fall.

*Neilson Consumer Survey, April 2013

For more information: Contact info@itruereview.com

Media Contact: Michael Paz
Phone: 516-350-0109
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