Having a perfect profit rise in their business has made the company founders anything but arrogant and not caring for the world in fact part of their earnings goes towards the vera Bradley foundation for breast cancer that was founded in 1998 after the two founders lost one of their friend to this dreadful and life threatening disease.

This incident made them realize that some unlucky people who may have gotten their disease diagnosed on time but could not get treated due to the cost issues and hence lost their life battling with this disease hence they have sort forward on this journey do that they can make the unlucky ones who are deprived of resources to get a chance at defeating this disease can be helped so that they can shine cancer free in front of the world after defeating it.

Hence the Vera Bradley breast cancer was founded on the basis of these three words; courage, compassion, commitment and they have been helping people who do not have resources to get their treatment done so they provide financial aid to them and have been working towards making charities towards such institutions who are funded by donations to cure cancer such as the IU school of medicine where they gave endowments for cancer research and since the time they have started they have raised eight million dollars to fund the foundation and have gone about helping patients with these funds to cure them.

They have been working alongside with the best oncologist and have them on board so that they can find ways in which cancer can be detected at the earliest stage because waiting and time is a major factor in this disease so their chair in oncology is right now researching on this technology so that more lives can be saved.