The area around the eyes is very sensitive and this is probably the area which is at most risk from the signs of aging that we are all facing.
The eyes are one of the most important features of the human face - it's vitally important to make eye contact when talking to other people in order to make sure they understand, to reassure them, or to show that you are attracted to them.
For these reasons, the skin around your eyes can come under very close scrutiny, and this can be a problem if you have wrinkles, dark circles or puffiness around your eyes.
These things can make individuals lose their self confidence and can even lead to a low self image.
However, the good news is that with the latest advances in skin care technology, there are now eye creams available which help to fight against dark circles, creams which reduce the appearance of dark lines under your eyes, and even creams which help to smooth the skin to lessen the appearance of swelling or puffiness.
The trouble is with so many different products available, how can you decide which one is the best suited for your needs? Before I answer that question, I think it's important to point something out: I would say one of the most important things to remember is that no eye cream can be a complete and total magic solution.
Of course creams can help to hide some of the signs of aging, and do a lot to care for our skin.
But for eye creams to be most effective it's important to lead a healthy lifestyle too.